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Knowby 🆚 azumuta

The Flexible Alternative
That Works Beyond the Factory Floor

Both create digital work instructions and optimise shop floor operations. One has the flexibiltiy to be used by the entire enterprise and one is limited to the factory floor.

Australian born · 🌍 Global team

Any industry · Web, Mobile, Chrome Plugin

 Ghent, Belgium ·  Detroit, US


Manufacturing only · Web, Tablet

BOTTOM LINE

Which tool is actually right for you?

 

KNOWBY

A fast, flexible enterprise guidance platform from the desk to the shop floor. Field workers, desk staff, and even customers can access instructions in 130+ languages, with rapid implementation.

AZUMUTA

A connected worker platform built exclusively for manufacturing. Work instructions sit inside a full quality management system: every step is a quality checkpoint, every product is traced, every gap becomes a CAPA.

 

IN A NUTSHELL

Every feature, side by side

 

 Feature

Knowby logo-png

Azumuta logo-png

 Screen Click Capture (Chrome Extension) check_circle
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 Step-by-step AI guide creation  check_circle check_circle
 Video & image steps check_circle check_circle
 QR code access to instructions check_circle
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 Public link sharing to external audiences  check_circle
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 Cross-industry & all worker types check_circle
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 Approval & release workflows check_circle
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 Version control & instruction history check_circle
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 Analytics & reporting dashboards check_circle
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 Auto-translation scale 130+ languages
Not publicly specified
 Onboarding & training via instructions check_circle
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 Skills matrix (competency mapping) cancel
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 Operator real-time feedback loop check_circle
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  Adding forms to captured steps check_circle
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 Enterprise system connectivity * check_circle  check_circle
 Personalised learning paths
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 Transparent pricing check_circle cancel
 Self-serve signup (no sales call required) check_circle cancel
 Live within minutes check_circle cancel
 Price per user / month

$3,
all features included

Modular,
expensive for back-office roles

 

* Azumuta pricing is not publicly disclosed based on user reports, pricing follows a per-user, per-module model. Contact Azumuta directly for a quote.

* Knowby offers integrations with enterprise systems via forms and webhooks.

WHERE THEY OVERLAP

Built on the same foundation

If this list covers everything you need, the decision comes down to speed-to-start and price.

🤖

AI Guide Creation

Turn a process into a step-by-step guide in seconds. No writing skills needed.

📲

QR Code Sharing

Scan a code on a machine, get the instructions instantly. No login. No searching.

📴

Offline mode

Works without WiFi. Factory floors, basements, remote sites – always available.

🌐

Multilingual support

Every person reads in their own language. One platform, a global workforce.

Completion Tracking

Know who's read what, and when. Close the gap between "sent" and "done".

📋

Compliance, Approvals

Sign-off workflows before go-live. Audit-ready records without the overhead.

🔄

Version Control

Update once, everyone has the latest. No more out-of-date PDFs floating around.

💬

Feedback Records

Team flags problems in the instruction itself. Caught before they become incidents.
WHERE THEY DIFFER

Diving deeper

Both tools share a strong core. Here's where they genuinely part ways – category by category, in plain language.

 

🌍
Reach & audiences

Share guides with anyone. Customer-facing instructions, public QR codes, and external link sharing mean your content reaches customers, partners, contractors, and the public just as easily as your internal team.

Entirely internal and operator-facing. Every guide is locked to logged-in manufacturing employees. There is no mechanism for sharing content externally or with anyone outside your organisation.

 

🏭
Industries & worker types

Built for every industry and every kind of worker. Desk workers use the Chrome extension to capture browser workflows. Field and non-desk workers access AI-narrated video turned into step-by-step guides – no fixed workstation required.

Manufacturing and the factory floor – exclusively. Operators, engineers, and supervisors in production environments are the target user. If your team works outside a manufacturing context, Azumuta is not designed for you.

 

🌐 
Language & translation

Publish once, reach 130+ languages automatically. Auto-translation runs without a localisation project or manual effort. Global teams get instructions in their native language from day one – no extra cost, no extra work.

Multilingual support exists, but the scale of auto-translation is not publicly documented. Azumuta supports Dutch, English, French, and Spanish in its platform interface – the breadth of content translation for instructions is not specified.

 

👍 
Quality & compliance

Approval workflows, version control, and feedback collection keep guides accurate and governed. Knowby is not a quality management system – it doesn't offer in-line QA checkpoints, per-unit traceability, or ISO compliance tooling.

Operators log quality check results in real time within each instruction. Every product unit gets a full traceability record – who did what, and when. ISO and IATF compliance is supported with automated audit trails, CAPA ticketing.

 

🎓
Training & skills

Onboarding and training flow naturally through guides. Link Knowby lets you chain guides together at the step level – building personalised learning paths without any extra tooling. A feedback button on every step sends push notifications directly to the guide creator.

A dedicated Skills Matrix maps every worker's competencies across all machines and processes – gaps visible at a glance. Training is automatically assigned based on those gaps, creating truly personalised paths tied to real qualification data and HR records.

 

🗃
Integrations & data

Webhooks and event subscriptions (guide completion, feedback) connect Knowby to your existing stack. Forms can be added to captured steps to collect structured data in context. Lightweight and flexible – no enterprise middleware required.

Connects to ERP and MES systems as a near-MES layer – shop floor data captured during execution flows directly into enterprise systems. Devices and sensors on the production line can feed data into Azumuta workflows.

 

💰
Pricing & setup

$3/user/month, all features included. Free tier to get started, transparent pricing published openly, self-serve signup – no sales call, no implementation project, no consultant. Live in minutes.

Quote-only – no pricing is published. Modular pricing means you pay per module. Back-office and supervisor licences are reported as expensive by customers. Requires a full enterprise implementation.

Trusted by teams in every industry

From slashing SOP creation time to driving rapid software adoption, Knowby doesn't just simplify workflows—it delivers measurable results. Discover how our customers are reducing support tickets, minimizing downtime, and getting teams up to speed faster than ever.

Risk & Compliance

“We sent out lockers to 25 sites and didn’t get one question back on
how to put them together thanks to
the Knowby instructions.”

Jonathan Layton, Managing Director at Storco, explains how Knowby instructions eliminated assembly questions across 25 different sites.

Health and Safety

“It is especially good for teams with varying literacy issues or multi-lingual workforces where English isn’t their first language.”

Gavin Kenny, Head of Health & Safety at Opal, on using Knowby to support multi-lingual workforces and teams with varying literacy levels.

Quality Control

"We're ISO 9001 certified and Knowby has enabled us to keep our products going out the door at the same quality level."

Nick Langan, General Manager at M2 Overland, on how Knowby enables ISO 9001 certified quality control for product consistency.

Customer Service

“With Knowby, we're spending less of our resources and time managing that customer relationship.”

Tom Field, Founder of BEARHUG, sharing how Knowby reduces time and resources spent on customer relationship management.

I.T.

“Our service desk LOVES Knowby…it stopped all the dumb questions.

Knowby customer testimonial from an IT Department: How the platform stopped repeated questions by providing clear digital instructions.

Health & Safety

Our auditor said he’s never seen a more effective way to address gaps in health and safety instructions than Knowby.

Knowby HSE Manager testimonial: Highlighting the platform as the most effective way to address gaps in health and safety instructions for wineries.

 

Operations

“We ship our 4WD products Australia-wide. We have higher confidence that the install will go “as planned” with Knowby”

Derek Mansur, Managing Director of Bronco Built, discusses using Knowby for high-confidence 4WD product installations across Australia.

End user

“Just scan the QR code and go through each step at your own pace, with explanations and videos on how to do it. Makes life so much easier, thank you!”

Cotecco operative testimonial: Explaining the ease of using Knowby QR codes for step-by-step video instructions at the point of work.

Digital Transformation

“Knowby takes away the need for all end users to know how to use complex systems - it’s a user-friendly layer that sits over the top"

Logistics customer review: Using Knowby as a user-friendly digital layer to simplify complex systems for fleet management staff.

Human Resources

Knowby gives junior staff confidence and a sense of belonging by providing know-how at their fingertips.

James Greenacre, Partner at Rosemount AG, sharing how Knowby provides junior staff with digital know-how and professional confidence.

No Credit Card Required

Real stories. Real impact.

Click on the logos to read through the case studies of Knowby customers.
Knowby for Sales & Onboarding: Using BEARHUG as an example of how digital instructions streamline staff training and customer handovers. Knowby for Sales & Onboarding: Using BEARHUG as an example of how digital instructions streamline staff training and customer handovers.

SALES & ONBOARDING

Knowby for Instructions & IP: How Bronco Built protects institutional knowledge and intellectual property through digitized operational guides. Knowby for Instructions & IP: How Bronco Built protects institutional knowledge and intellectual property through digitized operational guides.

INSTRUCTIONS & IP

Knowby for Service & Support: Cotecco using digital SOPs to provide real-time field support and troubleshooting for technical equipment. Knowby for Service & Support: Cotecco using digital SOPs to provide real-time field support and troubleshooting for technical equipment.

SERVICE & SUPPORT

M2 Knowby for SOPs & After-Sales: M2 Overland utilizing digital manuals to enhance the customer after-sales experience and product maintenance.

SOPs & AFTER-SALES

Bearhug overcomes customer resistance to change with Knowby’s clear digital instructions.

As Tom explains in the case study, “We've seen a 30% increase in leads moving from samples to purchases.”

From customer-facing instructions to the source of truth for all operations.

Knowby has helped Bronco Built capture their IP through visual guides – adding significant value to the business.

Cotecco achieved a 90% reduction in remote call out with Knowby instructions.

The company needed a way to empower customer staff to handle routine tasks and minor troubleshooting on their own, without damaging the equipment.

For over two and a half years, Knowby has served as an indispensable tool for M2 Overland.

It has transformed their approach to health and safety, SOPs, after-sales support, and the maintenance of their ISO 9001 certification.

Capture guides for desk workers and field teams – in minutes

Desk workers use the Chrome extension to record any browser workflow automatically. Field and non-desk workers get AI-narrated video turned into step-by-step guides – no fixed workstation, no implementation project. Azumuta is built for the factory floor only. Knowby works for every team in every industry.

Share with your team, your customers, or the whole world

Azumuta is entirely internal – every guide is locked to logged-in manufacturing employees. Knowby works the other way: share any guide via public QR code, a direct link, or embedded in any website, with no account required. Customer onboarding, partner training, field support – all from the same platform.

Connect to your systems – without an enterprise implementation

Add form fields to any step to capture structured data from the field in real time. Connect Knowby to your existing tools via webhooks and email subscriptions – no middleware, no IT project, no six-month rollout. Azumuta's ERP and MES integration is powerful, but it requires a full enterprise implementation just to get started.

 

 

 

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GOT QUESTIONS?

Frequently asked questions

The honest answers to what people actually ask when comparing Knowby and Azumuta.
💰 Why is Knowby so much more affordable than Azumuta?

$3 / user / month – every feature included, no tiers, no gotchas. Knowby is priced for the whole team from day one, not just the managers who approved the budget. You get AI guide creation, 130+ language translation, approval workflows, analytics, Chrome extension capture, and real-time feedback – all in the base price.

Azumuta is a full enterprise platform with quality management, ERP connectivity, ISO compliance tooling, and a skills matrix on top. That depth has a price to match – quote-only, modular billing, and back-office licences that customers describe as expensive. With Knowby, you know exactly what you're paying before you sign anything.

✅ Azumuta has in-line quality assurance – what's the Knowby equivalent?

Knowby lets you add form fields directly to any step – operators fill in pass/fail checks, measurements, or observations right inside the guide. That data is pushed instantly via webhook or email to your existing systems, so nothing gets lost between the floor and the office.

It's a lighter approach than Azumuta's full QA module – there's no per-unit production traceability or automated ISO audit trail. But for most teams, capturing structured data at the point of action and routing it in real time is exactly what they need – without the enterprise implementation that comes with Azumuta.

🔗 Does Knowby integrate with our existing systems?

Yes – via event subscriptions, with zero middleware required. Every time a guide is completed or feedback is submitted, Knowby fires a real-time event to wherever you point it – your CRM, your HRIS, your Slack, your custom dashboard. No IT project, no integration consultant, no six-month rollout.

Azumuta offers deeper native ERP and MES integration – if you need bi-directional data flow between the shop floor and SAP or similar, that's where it shines. But for most teams that just want their guide activity connected to their existing tools, Knowby's webhook approach gets you there in an afternoon.

🏭 We're a manufacturing team. Can Knowby actually work for us?

Absolutely – and you'll be live today, not in three months. Knowby gives manufacturing teams clear, multilingual, step-by-step work instructions with approval workflows, version control, and real-time operator feedback – everything you need to get the right process to the right person on the floor, fast.

Where Azumuta goes further is in wrapping those instructions inside a full quality management system – in-line QA checkpoints, per-unit traceability, ISO compliance, and CAPA ticketing. If those are hard requirements for your operation, Azumuta is built for that. But if your priority is getting great instructions deployed across your team – in any language, to any device – Knowby delivers more value from day one with a fraction of the setup.

🎓 How does Knowby handle training and learning paths?

Knowby's Link knowby feature lets you chain guides together at the step level – so a new hire follows a structured sequence from induction through to full competency, automatically guided from one guide to the next. No extra LMS required. No training module to configure. It just works inside the guides your team already use every day.

Add a feedback button on every step, and your trainers get push notifications the moment someone flags a problem – so gaps in understanding get caught and fixed in real time, not discovered weeks later in a review. Azumuta's skills matrix goes deeper into formal competency tracking, but for most teams, Knowby's approach gets new people confident and productive far faster.

⚡ How long does it actually take to get started with Knowby?

Under 10 minutes – no exaggeration. Sign up free, install the Chrome extension, capture your first workflow, and your team has a live guide they can access via QR code or link – before your next meeting. No IT ticket. No procurement process. No implementation partner.

Azumuta requires a full enterprise rollout – sales call, scoping, configuration, training, go-live. That process takes months and costs money before a single operator sees a guide. If you need to show value this week, Knowby is the only answer.

👉 Choose Knowby if…

✅ You want your whole team – desk workers, field workers, and customers – accessing guides today, not after a rollout

✅ You operate across multiple industries or locations – not just one factory floor

✅ You need 130+ language auto-translation – publish once, reach every team in their native language

✅ You want $3 / user  / month with everything included – no modular pricing, no surprise licence costs

✅ You want results this week – not after a three-month implementation project

Still evaluating? Try Knowby for free – no commitment.

Knowby gives your whole team – across any industry, any language – a faster way to create, share, and manage work instructions from day one.

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