Knowby Pro, digital instructions platform, named Telstra Award Winner

Knowby Pro, connected worker and digital instructions platform, has been named the Tasmanian State Winner for “Embracing Innovation” in the 2025 Telstra Best of Business Awards. Selected from more than 20,000 nominations across Australia, this prestigious recognition highlights Knowby Pro’s groundbreaking contribution to transforming how businesses capture, share, and deliver essential knowledge.

Knowby Pro is redefining the landscape of digital instruction. Combining short-form videos with concise text, the platform enables businesses to break down complex tasks into manageable, bite-sized steps. Built on the principles of Cognitive Load Theory, Knowby Pro helps users learn and retain information more effectively. Unlike traditional, rigid Standard Operating Procedures (SOPs) or outdated training systems, Knowby Pro offers a dynamic and engaging approach to knowledge transfer.

Origins in daily challenges

Tasmanian-based founder and ex-dairy farmer Grant Rogers, developed the idea for Knowby out of frustration with employees repeatedly contacting him for the same instructions. At first Rogers blamed his staff. Then he asked himself "Could I be providing better instructions? There has to be a better way.” And there was.

“We’ve created Knowby Pro to address the growing need for accessible, efficient ways to share critical instructions. Our platform helps people learn faster by breaking down complex tasks into easy-to-follow steps,” said John Ansley, Co-Founder of Knowby. “Whether it’s manufacturing processes, software training, or safety protocols, Knowby empowers organisations to improve productivity, safety, and user experience.”

“This award is recognition of the hard work our team has put into building a platform that makes learning easier, safer, and more accessible for people everywhere. To be celebrated alongside so many inspiring Australian businesses is an incredible honour.” said John Ansley, Co-Founder of Knowby.

Knowby Pro serves a diverse range of industries, from safety professionals and manufacturing operators to consumer-facing businesses and office workers adapting to new software systems. By offering an intuitive platform for creating and sharing instructions, the tool streamlines internal training processes, boosts employee confidence, and enhances operational efficiency.

One of Knowby’s standout features is its ability to use artificial intelligence (AI) to automatically convert long-form video into step-by-step instructions. The platform also translates text into over 140 languages, removing language barriers and empowering global collaboration.

CEO Clint Collins emphasized, “We believe no user should be left behind due to content creation skills or language barriers — a gap often overlooked by conventional methods.”

In addition, Knowby can capture valuable data and feedback from workers as they use instructions, and seamlessly integrate with other business systems. This creates a smooth flow of information across the organisation, strengthening decision-making, compliance, and continuous improvement while closing the gap between workers on the ground and the systems that guide their work.  

“Winning the State Final is a proud milestone for our team,” said Grant Rogers, Founder of Knowby. “It proves that innovation born right here in Tasmania can have global impact. Our mission is simple: no one should be left behind because of confusing instructions, language barriers, or outdated training methods. This award energises us to keep pushing the boundaries of what’s possible.”

Knowby has been recognised in the Embracing Innovation category of the Telstra Best of Business Awards, which celebrates small and medium businesses leveraging technology to solve critical challenges facing modern Australia.

Case Studies: Knowby in Action

Bearhug Reusable Pallet Wraps – Australia-based Manufacturer of Sustainable Wrapping Solutions

Bearhug, an Australian-based company that produces reusable pallet wraps as a sustainable alternative to plastic, adopted Knowby’s digital instruction platform to streamline the sales process and enhance customer engagement. By using Knowby to create easy-to-follow instructions for both their products and the sustainable processes involved, Bearhug was able to dramatically improve its sales conversions.

Since incorporating Knowby’s step-by-step instructions into their sales strategy, Bearhug increased their conversion rate from Sample to Sale by 30%. The simplicity and clarity of the instructions helped potential customers better understand the product’s value, while also reducing the need for time-consuming customer service inquiries. 

M2 Overland – New Zealand-based 4X4 Accessories Distributor

M2 Overland, a prominent New Zealand distributor of 4X4 accessories, uses Knowby’s platform to maintain and strengthen their ISO 9001 standards. With Knowby’s digital instructions, M2 Overland is able to ensure that all their internal processes and customer-facing information meet the stringent quality requirements set by ISO 9001.

By adopting Knowby, M2 Overland has streamlined the process of creating and delivering compliant documentation. The platform has allowed the team to maintain a higher level of consistency and accuracy in their operations, reducing the risk of errors and improving overall quality control. The ease of generating and accessing instructions has made compliance management more straightforward and efficient, giving M2 Overland the confidence to continue meeting ISO 9001 standards while scaling their operations.

About the Telstra Best of Business Awards

Telstra’s Best of Business Awards continue the company’s 25-year tradition of celebrating the success stories of small and medium businesses across Australia. The program aims to amplify the voices of innovators and entrepreneurs, providing them with the opportunity to inspire others. Winners of the awards are recognized not just for their business success, but for their ability to use technology to solve some of the biggest challenges facing Australian society and businesses today.

About Knowby

Knowby is a cutting-edge digital instructions platform that combines video, text, and AI-driven translation to improve knowledge sharing across businesses of all sizes. By making complex tasks easier to understand and execute, Knowby helps businesses enhance safety, increase operational efficiency, and improve customer experiences. With a focus on accessibility, Knowby ensures that its platform is usable by teams across diverse industries, including safety, manufacturing, consumer services, and office environments. Knowby is paving the way for a more connected, efficient, and inclusive future of digital knowledge sharing.

For media inquiries, please contact:

AustralAsia:

John Ansley
Co-Founder, Knowby
john.a@knowby.co 

Europe:

Clint Collins
CEO, Knowby
clint.c@knowby.co