Knowby Pro, Digital Instructions Platform, Announced as 2025 Telstra Best of Business Awards Finalist

Press Release

Tuesday, 9 September 2025 – Knowby Pro, an innovative digital instructions platform, has been named a finalist in the 2025 Telstra Best of Business Awards, selected from more than 20,000 nominations from across Australia. This prestigious recognition highlights Knowby Pro’s contribution to transforming the way businesses share and deliver essential information, making knowledge sharing simpler, faster, and more accessible.

Revolutionising Knowledge Sharing with Knowby Pro

Knowby Pro is redefining the landscape of digital instruction. Combining short-form videos with concise text, the platform enables businesses to break down complex tasks into manageable, bite-sized steps. Built on the principles of Cognitive Load Theory, Knowby Pro is designed to help users learn and retain information more effectively. Unlike traditional, rigid Standard Operating Procedures (SOPs) or outdated training systems, Knowby Pro offers a dynamic and engaging approach to knowledge transfer.

“We’ve created Knowby Pro to address the growing need for accessible, efficient ways to share critical instructions. Our platform helps people learn faster by breaking down complex tasks into easy-to-follow steps,” said John Ansley, Co-Founder of Knowby. “Whether it’s manufacturing processes, software training, or safety protocols, Knowby empowers organisations to improve productivity, safety, and user experience.”

Knowby Pro serves a diverse range of industries, including safety professionals, manufacturing operators, consumer-facing businesses, and office workers adapting to new software systems. By offering an intuitive platform for creating and sharing instructions, the tool streamlines internal training processes, boosts employee confidence, and enhances operational efficiency. Furthermore, it reduces the pressure on customer service teams by making self-service more accessible and reducing the frequency of error-related queries.

Knowby's Committment to Making Instructions Accessible and Affordable 

The platform stands out not only for its user-friendly interface but also for its strong commitment to accessibility. One of Knowby’s standout features is its ability to use artificial intelligence (AI) to automatically convert long-form video into step-by-step instructions. This feature ensures that businesses can create high-quality, clear, and actionable content without requiring extensive video production or instructional design skills.

“By leveraging AI, we’re able to simplify the content creation process, making it accessible to a broader range of users. Businesses can produce effective instructions in record time, with no need for specialized expertise,” said Clint Collins, CEO of Knowby. “Moreover, the platform translates text into over 140 languages, removing language barriers and allowing companies to share instructions with a global audience.”

Knowby Pro’s ability to provide knowledge across linguistic and technical divides has been a game-changer for many businesses. The platform allows teams to access and understand important information regardless of their language or skill level, promoting inclusivity and equality in the workplace. This accessibility feature aligns with Knowby’s core philosophy that no user should be left behind due to content creation barriers or language challenges, which are common in traditional instruction systems.

Knowby has been shortlisted in the Embracing Innovation category of the 2025 Telstra Best of Business Awards. This category specifically celebrates small and medium-sized businesses that have leveraged technology to solve critical challenges facing modern Australia. In a rapidly evolving business environment, Knowby has proven itself as a standout example of a company that uses innovation to tackle real-world problems.

“We are thrilled and humbled to be named as a finalist in such a prestigious program,” said Ansley. “As a small team with a global reach, this recognition underscores our commitment to empowering businesses around the world with better tools for knowledge sharing. We are grateful for Telstra’s continued support of Australian businesses that aim to make a global impact.”

Case Studies: Knowby in Action

Bearhug Reusable Pallet Wraps - 30% increase in conversion rate from sample to sale

Bearhug, an Australian-based company that produces reusable pallet wraps as a sustainable alternative to plastic, adopted Knowby’s digital instruction platform to streamline the sales process and enhance customer engagement. By using Knowby to create easy-to-follow instructions for both their products and the sustainable processes involved, Bearhug was able to dramatically improve its sales conversions.

Since incorporating Knowby’s step-by-step instructions into their sales strategy, Bearhug increased their conversion rate from Sample to Sale by 30%. The simplicity and clarity of the instructions helped potential customers better understand the product’s value, while also reducing the need for time-consuming customer service inquiries. 

M2 Overland - maintaining ISO 9001 standards

M2 Overland, a prominent New Zealand distributor of 4X4 accessories, uses Knowby’s platform to maintain and strengthen their ISO 9001 standards. With Knowby’s digital instructions, M2 Overland is able to ensure that all their internal processes and customer-facing information meet the stringent quality requirements set by ISO 9001.

By adopting Knowby, M2 Overland has streamlined the process of creating and delivering compliant documentation. The platform has allowed the team to maintain a higher level of consistency and accuracy in their operations, reducing the risk of errors and improving overall quality control. The ease of generating and accessing instructions has made compliance management more straightforward and efficient, giving M2 Overland the confidence to continue meeting ISO 9001 standards while scaling their operations.

About the Telstra Best of Business Awards

Telstra’s Best of Business Awards continue the company’s 25-year tradition of celebrating the success stories of small and medium businesses across Australia. The program aims to amplify the voices of innovators and entrepreneurs, providing them with the opportunity to inspire others. Winners of the awards are recognized not just for their business success, but for their ability to use technology to solve some of the biggest challenges facing Australian society and businesses today.

About Knowby

Knowby is a cutting-edge digital instructions platform that combines video, text, and AI-driven translation to improve knowledge sharing across businesses of all sizes. By making complex tasks easier to understand and execute, Knowby helps businesses enhance safety, increase operational efficiency, and improve customer experiences. With a focus on accessibility, Knowby ensures that its platform is usable by teams across diverse industries, including safety, manufacturing, consumer services, and office environments. Knowby is paving the way for a more connected, efficient, and inclusive future of digital knowledge sharing.

For media inquiries, please contact:

AustralAsia:

John Ansley
Co-Founder, Knowby
john.a@knowby.co 

Europe:

Clint Collins
CEO, Knowby
clint.c@knowby.co