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    The Role of AI in Knowledge Management

    John Ansley
    Post by John Ansley
    November 19, 2025
    The Role of AI in Knowledge Management

    Knowledge Management (KM) is the systematic process of capturing, organising, sharing, and analysing an organisation’s knowledge assets to enhance productivity and innovation. As businesses expand their data ecosystems, traditional knowledge management systems struggle to keep pace with the growth of information.

    This is where AI, and more specifically, platforms like Knowby, have become transformative. Instead of relying purely on written documentation or manual knowledge capture, Knowby uses multi-modal AI to turn real behaviour, demonstrations, and processes into structured knowledge instantly. AI is no longer just a support tool in KM; with solutions like Knowby, it becomes the engine that drives real-time, scalable knowledge sharing and creation.

    AI in Knowledge Management

    The integration of AI into knowledge management has evolved from basic automation to intelligent systems capable of interpreting and generating knowledge. Some Knowledge Management AI platforms even take this further by generating entirely new content—procedures, training materials, or guidance that didn’t previously exist.

    However, creating new knowledge with generative AI brings significant risks, such as AI hallucinations or inaccuracies, regulatory and compliance issues when AI outputs differ from approved processes, and trust concerns when staff cannot tell whether information came from subject matter experts or was invented by the model.

    Knowby reduces these risks by grounding all generative outputs in real, validated, human-performed processes captured via video or document input, ensuring accuracy and trust.

    Benefits of AI-Driven Knowledge Management

    Implementing AI in Knowledge Management delivers significant organisational advantages:

    1. Enhanced efficiency - Automated data categorisation and retrieval reduce the time employees spend searching for information.
    2. Personalised knowledge delivery - Knowledge Management AI systems analyse user behaviour and preferences to deliver contextually relevant content.
    3. Improved decision-making - Artificial Intelligence in Knowledge Management supports data-driven insights that aid faster, evidence-based decisions.
    4. Real-time knowledge sharing - AI knowledge sharing fosters collaboration across departments by connecting people to the right knowledge at the right time.
    5. Continuous learning and innovation - Generative AI in Knowledge Management enables continuous improvement by learning from new data inputs and generating new insights automatically.

    AI-Powered vs Traditional Knowledge Management

    Traditional knowledge systems remain relevant for how organisations cascade information, but they can fall short for a significant portion of the workforce who are often away from their desks. 

    How, then, do traditional and AI-powered knowledge management systems compare?

    Feature

    Traditional KM

    AI-Powered KM

    Data Processing

    Manual, time-consuming

    Automated, intelligent

    Information Retrieval

    Keyword-based search

    Semantic and context-based

    Knowledge Creation

    Human-generated

    Augmented by Generative AI in Knowledge Management

    Decision Support

    Limited analytical support

    Predictive insights via Artificial Intelligence in Knowledge Management

    Knowledge Sharing

    Static repositories

    Dynamic, personalised AI knowledge sharing platforms

     

    The transition from traditional to AI-driven isn’t just a technological evolution; platforms like Knowby enable a cultural shift toward dynamic, adaptive learning environments that scale knowledge effortlessly.

    Challenges and Considerations

    Despite its potential, integrating AI in knowledge management comes with challenges:

    • Data quality and bias - Poor data can lead to inaccurate or biased insights.
    • Privacy concerns - AI systems must ensure compliance with data protection regulations.
    • Change management - Employees may need training to adapt to AI-driven workflows. The easier the user experience, the less training required. 
    • System integration - Legacy systems may struggle to align with modern Knowledge Management AI tools.

    Addressing these challenges requires a strategic approach to balance innovation with ethical and operational considerations.

    How Knowby AI Addresses Core Knowledge Management Challenges

    Knowby AI tackles the challenges mentioned above by:

    • Eliminating reliance on tribal knowledge - Knowby’s multimodal generative AI extracts knowledge directly from real behaviour and demonstrations, making knowledge accessible to everyone.
    • Reducing dependence on key individuals - Instead of having experts repeatedly explain processes, a single video capture can be transformed into multiple formats for organisation-wide sharing.
    • Preventing knowledge loss when staff leave or retire - Knowby turns hands-on expertise into structured documentation, improving knowledge retention and preserving critical know-how before it disappears 
    • Accelerating what was once a slow, manual documentation process - With Knowby’s AI video intelligence, organisations can record a process once and instantly generate clear, consistent, and reusable knowledge assets. 

    By combining AI in knowledge management with intuitive user experiences, Knowby AI drives innovation, accelerates employee onboarding, and transforms the way organisations manage and share knowledge.

    "With Knowby, even if key staff leave,  their expertise stays within the business."

    James Greenacre, Rosemount Ag

     

    How to Use Knowby: A Practical Guide for Modern Knowledge Teams

    Knowby doesn’t require teams to change how they work, it enhances existing workflows by turning everyday activities into structured knowledge.

    Step 1: Capture the real process

    Record a real operational process using:

    • A smartphone
    • A GoPro or wearable camera
    • A screen recording
    • An existing training video

    No scripting, no staging, no documentation required. Just capture the task as it is normally performed.

    Step 2: Upload to Knowby

    Drop the video or PDF file into Knowby’s platform. Knowby’s multi-modal AI begins analysing the text and images or the video visuals and corresponding audio. 

    This ensures the knowledge captured is accurate, real, and grounded in human performance. Knowby doesn’t create new content - it changes the format of what you feed in. 

    Step 3: Let Knowby generate knowledge assets automatically

    Knowby AI’s multimodal generative AI integrates multiple input formats—including text, images, videos, and audio—to generate structured step-by-step guides and SOPs. Users can edit, refine, or annotate these assets to ensure compliance or branding alignment. This eliminates the need for additional editing tools, streamlining the entire content creation process.

    Transform Knowledge Management with Knowby AI

    Turn long-form videos into quick step-by-step guides

     

    Step 4: Share knowledge across the organisation

    Distribute the finalised version of the documented process to relevant stakeholders or across the organisation. Take advantage of Knowby’s QR code documentation capability to empower an efficient staff and team. From there, watch how seamlessly your team operates with access to well-documented, easy-to-follow instructions.

    Knowby’s collaborative tools also make it simple to assign access or gather feedback directly within the platform.

    Step 5: Track usage and identify knowledge gaps

    Knowby’s analytics help organisations understand:

    • Which processes are unclear
    • What content do employees use most
    • Where additional training may be required
    • Who the in-house experts are

    These insights help continuously strengthen the organisation’s knowledge ecosystem. 

    Take a look at this demo of how to generate a knowby using AI.

     

    Transform Knowledge Management with Knowby

    The integration of AI in knowledge management marks a fundamental shift from static information storage to dynamic, intelligent ecosystems. Artificial Intelligence in Knowledge Management empowers organisations to transform data into insights, foster collaboration through AI knowledge sharing, and unlock innovation through Generative AI in Knowledge Management.

    As tools like Knowby AI continue to evolve, the future of Knowledge Management AI will redefine how knowledge is created, shared, and applied—ushering in an era of smarter, more adaptive organisations.

     

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    John Ansley
    Post by John Ansley
    November 19, 2025

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